Is the NBA rigged for stars like LeBron

Is LeBron James the new darling of the NBA?

Michael Jordan, Kobe Bryant, LeBron James. What do they all have in common? Each has been a darling of the NBA - a marketing vehicle to increased revenue.

Does the NBA give these players and their teams an unfair advantage?

"I still don't think they (Cavaliers) beat us, we beat ourselves," Rasheed Wallace said. "And I think we also fell victim to that personal NBA thing where they are trying to make it a world game and get (television) ratings. They wanted to put their darling in there (the NBA Finals) and they did, and look what ended up happening.

"This game ain't basketball anymore, it's entertainment," Wallace said. "It's starting to get like the WWF. There ain't no real wrestling anymore either. It's all fake."

Rate the NBA: Is the NBA more about entertainment than competitive basketball?